ABOUT JABA

The Jus Animalium Brand was built around
a belief that if we don't at least try to change, then we may be headed into
a future that isn't there.

OR in further words, as explained
by John Aspinall, in his credo

"I believe in Jus Animalium, the Rights of Beasts, and Jus Herbarum, the Rights of Plants.
The right to exist as they have always existed,
to live and let live. I believe in the Buddhist concept of Ahimsa - justice for all animate things.
I believe in the greatest happiness for the greatest number of species of fauna and flora that the Earth can sustain without resultant deterioration of habitat and depletion of natural resources.

I believe in the sanctity of the life systems,
not in the sanctity of human life alone.
The concept of sanctity of human life is the
most damaging sophism that philosophy
has ever propagated - it has rooted well.
Its corollary - a belief in the insanctity of
species other than man - is the cause of
that damage. The destruction of this idea
is a prerequisite for survival.

I believe that wilderness is Earth's greatest treasure. Wilderness is the bank on which all cheques are drawn. I believe our debt to nature
is total, our willingness to pay anything back on account, barely discernible. I believe that unless we recognise this debt and renegotiate it,
we write our own epitaph.

I believe that there is an outside chance to save the earth and most of its tenants. This outside chance must be grasped with gambler's hands.

I believe that terrible risks must be taken and terrible passions aroused before these ends can hope to be accomplished. If a system is facing extreme pressures, only extreme counter-pressures are relevant, let alone likely
to prove effective.

I believe that all who subscribe to these testaments must act now; stand up and be counted. What friends Nature has,
Nature needs."

We have many choices in life, and with that the power to change and to better our future.

Jus Animalium Brand Apparel donates a portion of it's proceeds towards non-profit organizations that stop animal exploitation and abuse.